The battle we cannot win
We have been pointing out that retail sales statistics compared to the month before makes no sense whatsoever. In retail, the only material measure is year-on-year corresponding period comparison. We can understand when the general media make such mistake, but we have been disappointed by our favourite Inside Retail magazine. It published an article titled “Troubling signs for retail in April” because April sales were 0.2% below March, but at the same time, it also stated that year-on-year growth was 9.3%. If this number is correct, we would suggest a better title: “Extraordinary retail growth in April”.