Smiggle a potential spin-off
The AFR reported that ten years after opening its first international store in New Zealand, the children's stationery brand Smiggle is undoubtedly Australia's most successful international retailer. Now, all signs point to Smiggle becoming a separate listed company. According to AFR, such a move would "give fund managers a global growth option without the noise of other brands in Solomon Lew's Premier Investments". Smiggle's first global flagship store was opened in Oxford Street in London in May this year and is on track to become its largest British store. The retailer also opened its first global concession outlet in Selfridges in Oxford Street. Smiggle has a product mix that is not available anywhere else, which has insulated the business from on-line threats such as Amazon. Retail Directions is proud to support Smiggle's remarkable international success with our technology.