Retailers should leave politics to the media
The NRF commented about recent research, which indicates that two-thirds of consumers want retail brands to influence debate around political and social issues. In our view, this is a rare example of when listening to your customers and fulfilling their wishes could destroy your business. If a retailer decides to take a political stance within a divided community such as the US or Australia, they will end up losing some customers. Better to stick to merchandising and logistics, leaving politics to the media.