Les Wexner says online won't kill stores
The Wall Street Journal reported that Les Wexner, the CEO of the parent company of Victoria’s Secret and the teen brand Pink, has said that shoppers want to visit stores to experience the environment and feel the products. We couldn’t agree more – we never subscribed to the 1910 prediction that by 1920 all retail stores would be gone as everyone would switch to mail orders. We also agree with his assessment that the internet won’t kill stores. However, we think that his hope that the fascination with smartphones will fade is misguided. Barring some major cataclysm setting humanity back 30 years, no one will manage to unplug Humans 2.0 from their mobile, networked chips, aka smartphones.