Taxify targets Uber down under
Taxify, one of Uber's main ride-sharing rivals, claims to be off to a strong start since launching down under roughly three months ago. The company claims to already have a fifth of the number of drivers Uber has locally and 350,000 registered users (Uber has 3.8m users in Australia). Promoted with aggressive discounts to offset longer wait times, Taxify's long-term goals is to be 5% cheaper than Uber. In the highly competitive and relatively small Australian market, time will tell if there's room for more than one dominant player in the ride-sharing space.